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page ico branding

"Your brand is what other people say about you when you’re not in the room"
- Jeff Bezos

Branding is the intentional creation and management of the identities of businesses, organisations, products and public figures. There are many factors that go into how a brand is perceived and how effective it is a connecting with its audience. Branding goes well beyond logo design and encompasses all aspects of presentation, it defines the personality of the brand, its message and it is affected by all interactions of the brand through all forms of media and through engagement with brand representatives.

A great brand engages its target audience and maximises the effectiveness of all marketing efforts. It does this by showcasing its personality and value through its presentation, message, behaviour and strategy.

By contrast, an unmanaged or poorly managed brand can have a damaging effect on its marketing efforts, It can send mixed messages to its audience, it can devalue the products or services offered and simply repel large portions of your audience because the brand or elements of the brand does not connect with them.

If you are serious about successfully marketing your enterprise and you want the value of what your offering to shine through and connect with as many people as possible then you need to manage all aspects of your brand so that all aspects of brand are connecting to your audience in meaningful ways.

We specialise in crafting unique, meaningful and engaging brands for businesses, organisations, products and people that will connect with its audience and maximise engagement and appeal.

We combine, creative, intuitive and strategic processes into every brand we passionately craft. We understand that every brand has its own uniqueness and we will take time to really understand you and your business, organisation or product and its ideal target market. Beyond brand design we can assist with developing your brands message/s and overall management of your brand.

We want to know your ultimate goals and vision and be a part of helping you achieve them.

Our expertise is available to assist and support you with all aspects branding including brand design, the design of branded materials, marketing message development, content creation, consultation and ongoing brand management.


View our work, our pricing, read more about us or contact us to find out more.


 

Our Brand Design Process

Research

  • Assess your current branding and promotional material.
  • Get to know the business, organisation or product.
  • Get to know the owners/managers of the brand and their values, goals and vision.
  • Understand the industry you work within and key competitors.
  • Understand your target audience.

Design

  • Design focussed concepts (based on our research and creativity) for a main logo of the brand that the overall brand with centre around.
  • Design focussed concepts of overall branding design including secondary elements, layout and overall presentation to create a cohesive brand. This will be presented as a mock-up of a piece of branded material.
  • Gather client feedback and refine the concepts to completion.
  • Design any stationary or branded promotional material that a client needs for implementing the brand in the first 3 months or so. This may include digital and/or printed assets.
  • On larger branding projects we will assist in developing your brands main messages to be used in marketing contexts and this will be integrated into the branding style guide we create for you.

Finalising

  • Produce a Branding Style Guide in the form of a digital booklet.
  • Supply final artwork and branding elements to the client.
  • Organise any printing the client would like for us to arrange for them

Brand management

  • We will work with you and advise you over a set period after the completion of the brand to help you with implementation and management of your brand.

 


View our work, our pricing, read more about us or contact us to find out more.


Some of our branding work

ilbacco brand logo

Client: Il Bacco Italian Dining

Brand Design Package

kyogle and villages brand logo

Client: Kyogle Council

Brand Design & Council Signage

omegachild brand eye logo

Client: Omegachild

Brand Design

get ranked brand logo

Client: Get Ranked

Brand Design Package